U2 has released an Augmented Reality mobile app for iOS and Android, for use at eXPERIENCE and iNNOCENCE live shows beginning in Tulsa next week. Augmented Reality is a form of virtual reality where the user gets to see Virtual Reality images superimposed on the world around them. Whereas with a fully virtual experience the user loses the ability to see the real world, with AR the user still sees the real world, and the AR images are designed to fit into it.
U2.com sent an email to all subscribers today with details. It stated in part:
Inside the venue, before the band arrive on stage, hold your breath for a specially curated AR scene-setter – triggered by the 100-foot-long LED wall running the length of the arena floor. Then check out the opening song..
Fans are encouraged to download the app before arriving at live venues, in case limited WiFi and bad mobile connectivity inside the arena.